In order to create this project from the ground up, we dove deep into the product to fully understand its value. It’s interesting when you get to create a video for a product that you are using in order to create the video itself!
Mood board created by Derek Alan Rowe
Initial Storyboard Edit
A finished style comp before animation
Additional angles and poses for character rig : Artist Hanggoro Candra
All angles for master character rig : Artist Hanggoro Candra
Hand design for hand rig
Alternate Scenes were created and many were cut during the process
Style Implemented Story Design Boards
Secondary Design Edit
Initial Design Pitch pulling from online resources
Creative Inspiration pulled from other online videos
Secondary design pass to pitch client
Character animation sample for client approval
Alternate version with different colors and scenes
Design Comps & Storyboard Initial Edit Pitch
Many versions were created until we got where we wanted
Initial Design Comp
Creating the animated PlayStation Streams
Early design comp for SIE team scene
Early design comp to represent product
Design comp to represent product
Everything is 2D so forcing perspective was important
Approval & Review Edit for client
Animated Hand Rig Scene
Early scene animation
Brainstorming and playing with concepts
Concept to Completion: Sony
I am always working hard to bring in projects that allow my team and I to create something that we are proud of. These are the projects that push us to grow stronger as artists and storytellers. It’s wonderful when those opportunities surface.
The incredible teams at Sony PlayStation and Digital Narrative certainly gave us the creative freedom to flourish with this fully animated product launch video.
From the very beginning we were given the opportunity to mold and create this story. From conceptualization, writing, and storyboarding, all the way through illustrating, rigging, animating, editing, sound designing, and delivering international versions.